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After analysis of our most popular product features, the index-annuity portfolio is consolidating to four redesigned, client-friendly products:

MarketPower Bonus Index Annuity

12% up-front premium bonus, reduced minimum premium

MarketTen Bonus Index Annuity

Return-of-premium rider, improved income rider, reduced minimum premium

MarketValue Index Annuity

Increased commission, multi-asset risk-controlled index options, accumulation-focused rates

MarketSeven Index Annuity

Increased commission, combines the best of Accumulator MarcSeven and Income MarcSeven

Additional Enhancements

• Four unique income riders, all include chronic-illness doubler

• Three commission-payment options for agents: upfront, trail, combination

See the Portfolio Before & After

Portfolio-Transition and Product Overview – Click Here

6 Products Will Be Retired on 1/31/19

Retired products include MarketTwelve Bonus, MarketBooster, Builder Bonus, DynaMARC, Accumulator MarcSeven and Income MarcSeven.

The Napa agent travel incentive is not impacted by the product changes. All sales of new and retired products qualify for this wine-country travel incentive, taking place June 24-28, 2019. The qualification period ends February 28, 2019.

New State Approvals

MarketPower Bonus – Available in all states except CA, DE & NY

MarketTen Bonus, MarketValue and MarketSeven – Available in all states except NY

See state approvals, click here.

Webinar! Wednesday 1/16 at 2:00 Central

Learn more about these exciting and competitive offerings, and the unique income rider included with each product. To register, click here.

New Materials and Forms Available Now

Updated sales resources are available now at Printed supplies available at the Order Supplies link. New Disclosure Statements dated 01-19 must be used to sell the four new products, and are available on AppBuilder and E-Apps.

Transition Rules

The four new products are available now. The current nine index annuities (original MarketPower, MarketTen and MarketValue plus retiring six) are available until January 31st. Important transition rules, click here.

Optional Trail Commissions

The four index annuities now feature three commission-payment options for agents: upfront, trail, or upfront + trail combination. Updated commission schedules will be mailed to you and your agents within a few days. Your commission schedule is also available on the Agent Resource Center area of the Agent Website:; login is required.

Recruiting Opportunity!

Click the links below for pre-approved recruiting flyers.

MarketPower Bonus

MarketPower Bonus (AK, CT, IL, MN, MT, NJ, NV, OH, OK, OR, PA, TX, UT, VT, WA)

MarketTen Bonus



Have You Signed an Updated Agent Contract?

As communicated previously, to continue doing business with EquiTrust and maintain website and Agent App access to your existing business, please update your Agent Contract before 2/28/19. The updated Agent Contract and Agent Appointment Application are available now at

We are confident you and your clients will like the new all-star lineup. We're here to answer your questions; please call us at 866-598-3694. Or visit the Agent Website at




EquiTrust Insurance Marketing Services

7100 Westown Pkwy Suite 200
West Des Moines, IA 50266